
A Utility for the People
How will you Benefit From Power San Diego?
What & Who is Power San Diego?
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We can fire SDGE!
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As required by the State of California, you must be a registered City of San Diego voter & sign in person to finalize your support.
We will start collecting signatures in person December 7th.
It’s time.
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We Need Change
#1
SDGE is #1 in the nation for the highest rates.
1 Million
SDGE profits 1 million dollars a day, from San Diego City alone.
25%
25% of SDGE’s customer are behind on their bills; by over $600.
San Diegans are facing exploitation by a relentless for-profit monopoly utility company driven by profit motives. Change is essential as our current situation is unsustainable.
Our Mission
Our mission is simple; provide electric service at a fair, reasonable, and affordable rates while maximizing economic benefit to the people of San Diego.
How will you Benefit from the Power San Diego Ballot Initiative?
Grassroots City of San Diego Initiative
It’s Power San Diego’s mission to lower rates, among other things. This is possible immediately as it allows for a complete change in business model. Power San Diego, is a not-for-profit public power utility versus SDGE, a for-profit investor-owned utility. Short-term savings will be around 20% as San Diegans will no longer be paying for SDGE profits or the associated taxes. Long term projected savings show $20 Billion in savings by 2042 while SDGE’s rates will only continue to rise.
Local generation and storage will continue to create longer term savings for San Diegans. Focus on multi billion dollar transmission lines to increase profits will not continue with Power San Diego. Refocusing to local, renewable energy production along with appropriate storage will create an environmentally friendly alternative with proven savings.
The City of San Diego leads in the amount of rooftop solar yet the costs continue to rise. This is because for-profit utilities, like SDGE, view solar customers as a “risk to their profits” and will continue to work against the best interest of their customers. Power San Diego doesn’t see it the same way. Not only will there be no additional fees for solar customers, Power San Diego wants to work with you to help power our grid, with the bonus of being able to meet San Diego’s decarbonization goals.
What is Power San Diego and who is behind it?
Power San Diego is a community-led initiative in the City of San Diego, proposing to replace SDGE with a not-for-profit public power utility within the city’s limits. As a Public Utility, Power San Diego can reduce energy rates, safeguard rooftop solar installations, and focus on local energy generation and storage.
We are a group of San Diegans who have had enough with our rising electricity rates.
“The only way for us to be able to craft our own destiny as a city in both controlling our electric rates and coming up with the most cost-effective, smartest, innovative decarbonization clean energy plan is to have local control of the electric power utility,” said Bill Powers, the campaign’s chair. “Without that local control, we do not control our destiny.”
Power San Diego would purchase SDGE’s infrastructure within the city with low-rate municipal bonds that will be paid with customer revenue. Currently, SDGE customers pay upwards of 60% of their bill for infrastructure fees. Power San Diego’s infrastructure cost would be approximately 3¢ a kWh, a drastic reduction.
Short-term savings will be around 20% as San Diegans will no longer be paying for SDGE profits or the associated taxes. Long term projected savings show $20 Billion in savings by 2042 while SDGE’s rates will only continue to rise.
I will sign the initiative!
Sign me up to help!
We’re Different
Power San Diego is different than anything San Diego is currently offered.

Public Power Utility
Owns the Infrastructure – Poles and Wires
Purchase or Buys Needed Electricity
Stores Electricty
Prioritizes Solar
Answers to Citizens
Not-for-profit Public Agency
Can be a Standalone Power Utility

For-Profit Investor Owned Utility
Owns the Infrastructure – Poles and Wires
Purchase or Buys Needed Electricity
Stores Electricty
Prioritizes Profits
Answers to Shareholders
Can be a Standalone Power Utility

Community Choice Aggregation
Purchase or Buys Needed Electricity
Stores Electricty
Prioritizes Solar
Not-for-profit Public Agency
Cannot be a Standalone Power Utility
Public -vs- For-profit
SDGE rates are the highest in the country with other For-profits not far behind.
Average rate at SDGE
48¢
per kWh
Average rate in California
30¢
per kWh
Average rate across the Nation
16¢
per kWh
Public Not-for-profit
California Utilities Current Rates
Average rate at Los Angeles’s Public Utility
LADWP
28¢
per kWh
Average rate at Sacramento’s Public Utility
SMUD
17¢
per kWh
Average rate at Silicon Valley’s Public Utility
SVP
15¢
per kWh
For-Profit
California Utilities Current Rates
Average rate at San Diego Gas and Electric
SDGE
48¢
per kWh
Average rate at Pacific Gas and Electric
PGE
38¢
per kWh
Average rate at Southern California Edison
SCE
29¢
per kWh
Refocusing to local, renewable energy production versus billon dollar transmission lines make long term savings possible.
SDGE transmission line from Imperial County
SDGE’s focus on rural transmission lines would only continue the rise of fees and be passed onto the customers.
$2.3 – $3.9 Billion
“Such a line will be extremely challenging to permit, and may prove to be simply infeasible, given the mountains, parks and developed suburbs that lie in the proposed path.” -Gridworks | May 2023
Local battery and storage focus
With changing the focus to local solar and battery storage over remote transmission lines Power san Diego would uphold the goals of California, by fazing out fossil fuels, but not at the expense of San Diego citizens.

In the News
Citizen Supporters
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Embarking on this transformative journey won’t be easy, but with your support, it will undoubtedly be worthwhile. Join us to get real-time updates, exciting events, and be our cheerleaders as we strive for a brighter future together.